L'Iintenationalisation des entrprises et les stratégies marketing
Loading...
Date
2015-05-10
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Universite Mouloud Mammeri
Abstract
Globalization, it is considered the level of the economy, international relations, society, communications or technology, determines the activities of companies. If globalization allows firms to take advantage of growth opportunities and access to new opportunities, it also constitutes a serious threat of consequences for companies: trained in a competitive struggle without thank you, they are encouraged to improve their market approach. Companies must provide instruments that allow them to understand the environment, to predict its changes and capitalize on its evolution.
Description
263 f. 30cm. (+ CD- Rom)
Keywords
Mondialisation : économie, Intérnationalisation : entrprise, Strategie : marketing
Citation
Sciences Economiques