A Semiotic Analysis of YouTubeFashion Films: Dior and Chanel as a Case Study
| dc.contributor.author | Aite Amel | |
| dc.contributor.author | Belkacemi Maissa | |
| dc.date.accessioned | 2025-02-10T13:05:01Z | |
| dc.date.available | 2025-02-10T13:05:01Z | |
| dc.date.issued | 2022 | |
| dc.description | 62p. : Ill. coul. ; 30cm(+CD-Rom) | |
| dc.description.abstract | The current dissertation investigates the semiotic analysis of Dior and Chanel fashion films concerned with women. A corpus-based study includes 10 short videos from YouTube five from Dior and five from Chanel.It analyzes the process of fashion production by using Ronald Barthes’s theory Levels of Signification mentioned in his essay Rhetoric of the Image as a tool for interpreting the proper message behind short fashion films. A qualitative approach is a research method that helps to explore and deeply understand complex phenomena through non-numerical data.The findings show that Dior and Chanel are two iconic French fashion houses that specialize in women’s fashion and our analysis shows how the two brands use the concepts of Barthes: Denotation, Connotation, and Modern myth, adding two concepts used by fashion makers Storytelling and Signs and codes. Moreover, the comparison revealed that both brands had certain aesthetic similarities and slight differences. The findings indicate that women are portrayed as active, strong and independent. At the same time, they are elegant and feminine. | |
| dc.identifier.citation | Language and Communication | |
| dc.identifier.uri | https://dspace.ummto.dz/handle/ummto/26536 | |
| dc.language.iso | en | |
| dc.publisher | Mouloud Mammeri University | |
| dc.subject | Semiotics | |
| dc.subject | fashion films | |
| dc.subject | Denotation | |
| dc.subject | Connotation | |
| dc.subject | Modernmyth | |
| dc.title | A Semiotic Analysis of YouTubeFashion Films: Dior and Chanel as a Case Study | |
| dc.type | Thesis |